Fitness and Wellness Expo & Hyrox Hong Kong 2024
From November 22 to 24, the Fitness and Wellness Expo & Hyrox Hong Kong 2024 brought together thousands of fitness enthusiasts, wellness advocates, and global brands for a vibrant celebration of health, endurance, and community. We were proud to participate in this dynamic event, showcasing our protein-packed snacks to an engaged and enthusiastic audience.
A Milestone for Aitch’s Biltong
At Aitch’s, we are committed to creating snacks that align with health-conscious lifestyles: products that are chemical-free, boast excellent nutritional profiles, and are made right here in Hong Kong. This year, we highlighted our Protein Beef Stick, embracing the event’s energy with a bold orange theme.
It was incredibly rewarding to hear attendees recognize the product as something they sampled as a prototype at last year’s event. Seeing their excitement now that it’s a fully developed offering was a proud moment for our team. It affirmed our dedication to innovation and the value of supporting fitness-focused communities.
A Showcase of Global Fitness Excellence
This year’s event underscored the strength of the global fitness and wellness community. Key highlights included:
- Over 28,000 visitors across three days,
- More than 80 brands from Hong Kong, Taiwan, Japan, Malaysia, Singapore, Austria, Germany, and the U.S.,
- 50 diverse classes and experiences, and
- 60 instructors and presenters from around the world, including Los Angeles, New Zealand, Korea, Thailand, China, Singapore, and Malaysia.
The scale of the event was truly impressive and reflects the growing demand for high-quality fitness experiences and products.
Building Connections and Community
In addition to sharing our products, we valued the opportunity to connect with other Hong Kong-based companies who share our passion for health and wellness. Collaborating with like-minded businesses inspires us to continue driving innovation and excellence in everything we do.
The event also provided us with a chance to interact directly with the fitness community—a vital reminder of why we prioritize quality, transparency, and taste in our products.
A Well-Deserved Congratulations
We extend our sincere congratulations to all participants who competed with remarkable determination and to the organizers for delivering an event of this scale and quality. The Fitness and Wellness Expo & Hyrox Hong Kong 2024 continues to grow in both impact and reputation, and we are proud to be part of its journey.
As we look ahead, we remain committed to supporting the fitness community and fueling active lifestyles with premium, protein-packed snacks. Here’s to many more opportunities to celebrate fitness and wellness together!
